Today, we want to discuss a common practice in the beauty industry called “fairy dusting.” While the term evokes images of sparkles and glowing skin, the reality is anything but magical. We’ll explain it below and share why simplicity and honesty are key ingredients in truly effective skincare. 

What is Fairy-Dusting?

While fairy-dusting might sound like a magical practice used to enhance skincare products, it’s a huge no-no! That’s because this is a term used to describe the process of adding teeny, tiny amounts of ingredients solely for the intention of being able to claim that a product contains them as a hero ingredient. 

One of the foundational principles of every skincare product we formulate is that each ingredient is purposeful and functional.

....Meaning they must be included in the right amounts to have a real impact on your skin. We’re also committed to transparency in our labelling practices so there’s no confusion about what you’re putting on your body. 

Instead of synthetic chemicals, our products are made of organic concentrated botanical extracts such as golden jojoba or rosehip oil, that are rich in antioxidants. We also use functional carriers like organic vegetable glycerin derived from coconut oil (as opposed to water) for our organic botanicals, which keep the delicate phytonutrients intact and stable. That means your skin will soak up all the benefits of our simple skincare ingredients.

Finally, you’ll never find fillers in any of our formulas so there’s no need for any irritating preservatives or other synthetic chemicals that take up valuable space and dilute product effectiveness.

Find More Magic in the Every Day 

While we don’t believe in fairy dust, we are very pro-magic at Hello Joyous! Each one of our products uses the magic of Mother Earth for skin nourishment that supports your skin’s natural sparkle and glow. 

Our Fresh Face Cleanser combines the anti-inflammatory, skin-soothing benefits of organic comfrey root, calendula extract, and golden jojoba oil to gently cleanse the skin, without stripping it dry or negatively impacting your skin’s delicate barrier or microbiome. You can literally see the soothing flecks of organic comfrey root in each pump of cleanser!

If you’re looking for skin-nourishing magic, our Magical Mist Toner uses a blend of organic herbal distillates including lemon balm, rose geranium, and cucumber to infuse the skin with nutrients and balance your skin’s pH, a crucial component of healthy skin!

Skinimalism reigns supreme with our flagship product, Hella Hydrating Serum. This magical duo of organic cold pressed rosehip oil and hyaluronic acid work synergistically to hydrate, moisturize, and nourish your skin. Get ready for your brightest, healthiest skin ever!

Eye Elixir–the name says it all! An elixir is a magical or medicinal potion and the ingredients in this oil-based eye serum have a magical effect on dark circles and under eye puffiness. The combination of organic rosehip and apricot kernel oil with green tea extract and calendula extract is super rich in antioxidants that prevent premature aging and fatty acids that soften and increase the suppleness of the delicate skin around the eyes.

Want Super Natural skin? Add a weekly exfoliating mask to your routine to help remove dead skin cells that can clog pores, while also soothing and softening your skin. Made with a blend of organic comfrey root, marshmallow root, and calendula flowers plus natural exfoliants like organic oats and white clay, you’ll be blown away by your Super Natural glow!

We hope this article has inspired you to skip the fairy-dusting hype and focus on the magic of simplicity. Your skin will thank you!