Our Story
We bring joy to everyday wellness with organic, plant-powered skincare, haircare, and wellness teas.
Hey there, we're Joy and Walker—co-founders of Hello Joyous (oh, and we're also married).
We started Hello Joyous because we wanted to make beauty and wellness simple, clean, and joyful.
We are on a mission to help youfind more joy in the everyday with organic, plant-powered beauty products and wellness teas that support your well-being, make you feel good and are kind to the planet.
In my 20s, I underwent a profound health reset.
A big part of my healing journey was eliminating conventional hormone disrupting beauty products I was using daily.
That moment sparked a passion that led me to become a holistic nutritionist and start Joyous Health, a little blog where I shared recipes, natural beauty tips, and the joy of healthier living.
Walker joined me and what began as solo exploration blossomed into a creative partnership rooted in shared values—simplifying clean beauty, honouring the planet, and spreading joy.
A lot has changed since day one, but the one constant is our mission.
From our kitchen experiments in Toronto to the launch of Hello Joyous, our journey has always been about crafting purposeful products with transparency, efficacy—and a sprinkle of everyday delight.
What we do matters—here's why:
Conventional personal care products often contain chemicals of concern (COCs) like parabens, cyclosiloxanes, and formaldehyde releasers. In fact, 74% hide undisclosed ingredients under “fragrance.” These COCs can disrupt hormones, affect fertility, increase cancer risk, weaken immunity, and harm the environment—none of which brings us joy.
That’s why we created products you can trust. We’ve eliminated fillers and harmful additives, embraced transparent labelling, and designed formulas with only functional, organic botanicals and whole herbs.
Every product supports your well-being, comes in beautiful, recyclable packaging, and is crafted to help you find more joy in every day.
