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Keep it Skinimal

Uncomplicate your routine and simplify your skincare products.

Organic Ingredients
Vegan
Phthalate-free
Plant-Powered Formulas
Cruelty-free

OUR PHILOSOPHY

We are on a mission to help you find more joy in the everyday with organic, plant-powered beauty products and wellness teas that support your well-being, make you feel good and are kind to the planet.

⭐⭐⭐⭐⭐

Over 1,500 5-Star Reviews

Loved by clean beauty fans all over The United States.

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Explore the Collections

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Our Story, Our Promise.

We’ve created products you can trust. We’ve eliminated all the unnecessary fillers, junk and harmful additives, have transparent labelling and are determined to bring you products that help you find more joy in the every day.

Cleanse
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Everyday Essentials

G E N T L Y C L E A N S E S
Fresh Face Daily Cleanser
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$34.00 USD

This anti-inflammatory certified organic cleanser is gentle on your skin while it removes excess oil, makeup, dirt and pollution. Infused with organic comfrey root, chamomile an...

B A L A N C E + T O N E +
Magical Mist Toner
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$34.00 USD

A perfectly balanced alcohol-free toner rich in organic plant magic to balance pH, hydrate and freshen up your skin, while infusing it with vitamins and antioxidants. You'll hav...

HYDRATES + MOISTURIZES +
Hella Hydrating Serum
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$38.00 USD

Just two ingredients, literally. Cold-pressed organic rosehip oil brightens and deeply moisturizes while hyaluronic acid hydrates helping to reduce the appearance of fine lines ...

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Luxury Skincare Showdown

Luxury Skincare Showdown

Toxic Tresses: What’s Really in Your Dry Shampoo?

Toxic Tresses: What’s Really in Your Dry Shampoo?