Have you noticed your skin is changing in your late 30's, 40s and 50s? You're not alone. Or perhaps you notice your skin changes throughout the month if you're menstruating when estrogen takes a big dip just before your period. 

Estrogen in particular plays a significant role in skin health which is precisely why when it declines, we notice it. Let’s dig into how estrogen affects your skin and what you can do about it.

6 Ways Estrogen Affects Your Skin

1. Your skin’s glow: Estrogen regulates sebum production in the skin. This is key for maintaining skin barrier function and preventing dryness.
2. Keeps your skin plump: Estrogen stimulates the production of hyaluronic acid, which is key to retain moisture in the skin. This leads to a plump appearance and supple feeling on the skin as well as being essential for a healthy skin barrier function.
3. The quality of your skin: Estrogen plays a key role in the strength and elasticity of the skin. As estrogen declines, so too does the quality of the skin, but don’t worry because there are steps to combat this.
4. Essential for your skin’s elasticity + firmness: Estrogen stimulates the production of collagen, a protein that provides structural support to the skin, reducing the appearance of wrinkles and sagging.
5. Prevents skin thinning: Estrogen contributes to the thickness of the skin by promoting the proliferation of keratinocytes, the main cell type in the epidermis. Thicker skin is more resilient and less prone to damage.
6. Your skin tone or pigmentation: Estrogen influences melanin production, the pigment responsible for skin coloration. Changes in estrogen levels can affect melanin synthesis, which can lead to uneven skin tone and colour, darkening of freckles and sun spots. 

Now that we've looked at all the amazing things estrogen does for our skin, you can understand why your skin changes during perimenopause and beyond as estrogen levels plummet.

We've got you! Adapting your skincare routine to a more joyous one will help you combat the effects of changing hormonal levels.

You don't need a 10-step skincare routine but instead a less is more approach. Focus on quality, not quantity to combat the effects of declining estrogen.

Let’s go through each of the products that will help your skin stay glowing, vibrant and healthy regardless of what estrogen is doing!

Fresh Face Cleanser

The first step in your joyous skincare routine is a gentle cleanser - meet Fresh Face Cleanser. It is waterless and SLS-free so it keeps the moisture barrier intact by not stripping oil or water from your skin. 

One of the main reasons it’s a great choice for perimenopausal skin is that our cleanser contains organic vegetable glycerin, not water. Sure it doesn’t sound very glamorous but this ingredient has been used in skincare for over 50 years. It’s an oldie but a goodie because it keeps the lipids between our skin cells in a healthy state, protects our skin against irritation, and it is a humectant (attracts moisture) so it helps to restore the skin barrier. 

Not only that, the golden jojoba and comfrey root both have skin softening properties. Jojoba oil is so similar to the oil (sebum) your body naturally produces and can help control sebum production.

Magical Mist Toner

The second step to supporting healthy skin no matter what your hormones are doing is to balance your pH with Magical Mist Toner (which now comes in two sizes!). As we age and skin becomes drier and it is more easily irritated. Dry skin accentuates fine lines and wrinkles, and makes our skin more susceptible to future damage. 

Balancing your pH after cleansing is a key step that many women miss. Research shows that if your skin is too alkaline not only does it wrinkle faster but it is more prone to sensitivity and irritation. The ingredients in our Magical Mist Cleanser bring the pH of the skin to its happy range between 4.75 and 5.75. Not only does it balance your pH but it also hydrates and soothes inflammation keeping irritation and redness in check. 

Hella Hydrating Serum

Aging skin needs three things: hydration, moisture and nourishment. Our Hella Hydrating Serum (HH) is essential for perimenopausal skin because it is rich in nourishing fatty acids which not only support the skin barrier function to keep your skin protected but they are also highly anti-inflammatory for the skin. These fatty acids can improve skin elasticity and overall appearance.

With just two powerful ingredients, Hella Hydrating Serum can replace your cream moisturizer because it contains both cold-pressed organic rosehip oil and hyaluronic acid (HA) for healthy glowing, plump skin. And we know perimenopausal skin NEEDS more HA because as estrogen dips, so too does HA and it’s needed for that plump youthful glow you had in your 20s and 30s. You deserve to maintain your healthy glow or get it back if it’s been on vacation!

Eye Elixir Serum

The final step in your perimenopausal skincare routine is to take extra good care of the delicate skin around your eyes with our Eye Elixir Serum. Unfortunately dipping estrogen levels cause skin thinning and the skin around the eyes is already thin. This is what makes dark circles and fine lines more noticeable but you can combat this with an eye serum that is deeply nourishing and protective as it combats the signs of aging. 

The organic apricot kernel oil in our Eye Elixir contains notable amounts of both Vitamin A and E which are excellent at rehydrating the skin and fighting free radicals that would otherwise damage the skin leading to wrinkles and fine lines. The cold-pressed organic rosehip oil is a dream for nourishing the eye area because of those richly nourishing fatty acids that make the skin feel like butter around your eyes. 

Use our Eye Elixir serum before bed after applying your Magical Mist Toner and you’ll wake up with skin that is so supple and smooth.

If you give your skin what it needs it will be healthy, vibrant and it will glow!